Ink Cartridges and Kodak's Strategy

Recently, word is that there's some kind of a campaign started initiated by the most dominating printer makers most likely to stop the decrease of their share in the salesfigures of genuine printer ink cartridges. As printer users chose more and more for the cheaper alternative printer ink / inkjet cartridges offered by manufacturers of store-brand - or also called non-genuine - ink cartridges. So, the printer manufacturers want their market share back or at least that the sitution for them doesn't get worse.

Then there's Eastman Kodak coming to the stand. Launching their new printers Easy-Share Multifunction/AiO series 5000, they made public that they do something about the expensive printer ink cartridges. Kodak says that printing can be substantially cheaper than used to be. With the new printers their customers can obtain Kodak's premium ink - pigment-based -, and set to a price of $9.99 for a cartridge of black ink and $14.99 for a five-ink color cartridge. These prices are so-called MSRP (Manufacturer's Suggested Retail Price). Using these cartridges customers can print the same number of pages at half the cost of other consumer inkjet printers, says Kodak. They indicate that when customers buy their Photo Value Pack, a 4 x 6-inch photo costs 10 cents per print. As the new Kodak printer models may not be available yet, you can find, following this link, info on Kodak Printer Inkjet Refill Cartridges and more....

Industry leader Hewlett-Packard now approaches chain stores, probably offering them better conditions if they agree to more aggressively market the HP printer ink cartridges and stop or reduce their efforts to supply their customers with third-party replacement printer ink cartridge products.

Hewlett-Packard tries to convince consumers that it is better for the printer to use genuine HP cartridges. Sounding like a real warning that it may be bad for your printer if users print with other than Hewlett-Packard's ink cartridges. But a lot of consumers don't buy that and are not willing to pay for the over-priced genuine ink cartridges. Especially not when the non-genuine ink cartridge manufacturers and suppliers guarantee an ink and print quality that matches that of OEM ink cartridges. See for examples Compatible HP Ink Cartridges.

Looking for more information or for a discount on your purchase of ink and toner cartridges, ink refills, cartridge recycling, go to http://www.printer-ink-cartridges-guide.com.